Blog

Tag: website

How Integrated B2B marketing works: Generating more demand, leads, and sales
28
Nov 2016

How Integrated B2B marketing works: Generating more demand, leads, and sales

What exactly is an integrated B2B marketing campaign? In simple terms, it is the consistent sharing of your value proposition via pertinent channels in a..

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Making Marketing Pay: How hard is your website working? (3)
27
Oct 2016

Making Marketing Pay: How hard is your website working? (3)

Your website is not an advert. It cannot just be a ‘shop window’. Your website MUST support your sales process and should be the heart..

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