Blog

Tag: sales

07
Dec 2016

What are the 5 biggest SME marketing mistakes and how to avoid them

What are the 5 biggest SME marketing mistakes are: (Not using an expert integrated B2B marketing agency is another) 1. Fail to set out realistic..

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How Integrated B2B marketing works: Generating more demand, leads, and sales
28
Nov 2016

How Integrated B2B marketing works: Generating more demand, leads, and sales

What exactly is an integrated B2B marketing campaign? In simple terms, it is the consistent sharing of your value proposition via pertinent channels in a..

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Making B2B Marketing Pay: Customer Marketing Attribution (2)
15
Sep 2016

Making B2B Marketing Pay: Customer Marketing Attribution (2)

B2B customer marketing attribution is the single biggest area of weakness in the majority of B2B businesses today. The purpose of marketing attribution is to..

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Making b2b Marketing Pay: Aligning marketing to the sales process (1)
21
Aug 2016

Making b2b Marketing Pay: Aligning marketing to the sales process (1)

B2B marketers have always wanted to link their creative endeavours with the honest graft of sales for decades. So why is so much of B2B..

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How b2b content marketing works
05
Jul 2016

How b2b content marketing works

View, download and share BREWD’s essential visual guide to how to deliver b2b content marketing. Producing more and more content isn’t the solution to generating..

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What content does good b2b content marketing need?
05
Jul 2016

What content does good b2b content marketing need?

In good b2b content marketing, not all of the content is king. Lots and lots of content never worked well (despite the positive press) content..

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