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Tag: marketing automation

How Integrated B2B marketing works: Generating more demand, leads, and sales
28
Nov 2016

How Integrated B2B marketing works: Generating more demand, leads, and sales

What exactly is an integrated B2B marketing campaign? In simple terms, it is the consistent sharing of your value proposition via pertinent channels in a..

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Making B2B Marketing Pay: Customer Marketing Attribution (2)
15
Sep 2016

Making B2B Marketing Pay: Customer Marketing Attribution (2)

B2B customer marketing attribution is the single biggest area of weakness in the majority of B2B businesses today. The purpose of marketing attribution is to..

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What B2B content do you need?
15
Apr 2016

What B2B content do you need?

The AUDIENCE is king. Content serves the AUDIENCE need. The proof of this is in reports like the CMI 2016 UK Benchmark report. UK businesses..

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B2B Content Marketing Made Simple – A 5 step Guide
11
Apr 2016

B2B Content Marketing Made Simple – A 5 step Guide

Content marketing can be simple to understand, plan and implement. It does not have to rely on expensive marketing automation to be effective and yes,..

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Marketing Automation: Over complicated and over priced?
11
Jan 2016

Marketing Automation: Over complicated and over priced?

Marketing Automation: Over complicated and overpriced? The various options on sale all lead with the headline that ‘leads abound and will increase at remarkable rates..

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2016 New Year Marketing Resolution: Keep it simple
04
Jan 2016

2016 New Year Marketing Resolution: Keep it simple

2015 saw the proliferation of marketing tools and software expand to a truly tiresome level. Each one making grander and more incredible claims than the..

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