Blog

Tag: lead generation

Making B2B Marketing Pay: Customer Marketing Attribution (2)
15
Sep 2016

Making B2B Marketing Pay: Customer Marketing Attribution (2)

B2B customer marketing attribution is the single biggest area of weakness in the majority of B2B businesses today. The purpose of marketing attribution is to..

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Making b2b Marketing Pay: Aligning marketing to the sales process (1)
21
Aug 2016

Making b2b Marketing Pay: Aligning marketing to the sales process (1)

B2B marketers have always wanted to link their creative endeavours with the honest graft of sales for decades. So why is so much of B2B..

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How b2b content marketing works
05
Jul 2016

How b2b content marketing works

View, download and share BREWD’s essential visual guide to how to deliver b2b content marketing. Producing more and more content isn’t the solution to generating..

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What content does good b2b content marketing need?
05
Jul 2016

What content does good b2b content marketing need?

In good b2b content marketing, not all of the content is king. Lots and lots of content never worked well (despite the positive press) content..

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What B2B content do you need?
15
Apr 2016

What B2B content do you need?

The AUDIENCE is king. Content serves the AUDIENCE need. The proof of this is in reports like the CMI 2016 UK Benchmark report. UK businesses..

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B2B Content Marketing Made Simple – A 5 step Guide
11
Apr 2016

B2B Content Marketing Made Simple – A 5 step Guide

Content marketing can be simple to understand, plan and implement. It does not have to rely on expensive marketing automation to be effective and yes,..

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Marketing Automation: Is it the right time to be spending that budget?
15
Mar 2016

Marketing Automation: Is it the right time to be spending that budget?

Do you really need marketing automation? On Saturday I helped someone save £75,000 and yet increase his marketing budget for 2016. All achieved while we..

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