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Tag: content

Making Marketing Pay: How hard is your website working? (3)
27
Oct 2016

Making Marketing Pay: How hard is your website working? (3)

Your website is not an advert. It cannot just be a ‘shop window’. Your website MUST support your sales process and should be the heart..

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Making B2B Marketing Pay: Customer Marketing Attribution (2)
15
Sep 2016

Making B2B Marketing Pay: Customer Marketing Attribution (2)

B2B customer marketing attribution is the single biggest area of weakness in the majority of B2B businesses today. The purpose of marketing attribution is to..

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Guide to the 5 habits of an effective marketing agency
11
May 2016

Guide to the 5 habits of an effective marketing agency

The 5 habits of an effective b2b marketing agency Over the years I have been asked, “how do you define a good creative marketing agency?”..

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What B2B content do you need?
15
Apr 2016

What B2B content do you need?

The AUDIENCE is king. Content serves the AUDIENCE need. The proof of this is in reports like the CMI 2016 UK Benchmark report. UK businesses..

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B2B Content Marketing Made Simple – A 5 step Guide
11
Apr 2016

B2B Content Marketing Made Simple – A 5 step Guide

Content marketing can be simple to understand, plan and implement. It does not have to rely on expensive marketing automation to be effective and yes,..

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The virtually different agency world – How creative agencies need to change
01
Mar 2016

The virtually different agency world – How creative agencies need to change

The virtually different agency world – How creative agencies need to change “What will a creative marketing agency look like in the future?” I’ve been..

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What is your marketing agency really selling you?
22
Feb 2016

What is your marketing agency really selling you?

Have you ever had the feeling that you meet with your agency and they have come with a predetermined idea of what they are going..

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Marketing Automation: Over complicated and over priced?
11
Jan 2016

Marketing Automation: Over complicated and over priced?

Marketing Automation: Over complicated and overpriced? The various options on sale all lead with the headline that ‘leads abound and will increase at remarkable rates..

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